The Día de los Muertos collection
Stories that keep us close.
Learn about a living Mexican tradition of remembrance, make time for family stories, and discover the meaning behind an ofrenda.
Start with the storyUnderstand · Gather · Take part
Make it meaningful.
01
History & traditions
Día de los Muertos: remembrance, roots and living traditions
The Mexican roots of Day of the Dead, the meaning of an ofrenda, and the communities that continue to shape the holiday.
Read the guide 02Stories to keep
Make time for family memories around Día de los Muertos
A gentle, practical plan for sharing a photograph, recording a family story and letting people participate in their own way.
Read the guide 03Visit & learn
Learning about ofrendas: a thoughtful visitor’s guide
How to approach an ofrenda, understand its personal meaning and join a public remembrance activity when invited.
Read the guideA tradition of your own
Begin with the story. Leave room for the people who make the occasion yours.